Content is accessed through a variety of different platforms from mobile, tablets, and desktop, he said.
“Different content, consumed in different ways, at different times.”
Desktop is the first screen for BBC’s four-screen strategy.
Montgomery said the user engagement is very high, people stay on it for a long time.
To produce content quickly reporters use the Quickfire iPhone app.
BBC’s ability to produce content quickly allows their 2 million followers on Twitter to receive breaking news on their mobile phones.
Which lead to the second screen, mobile.
The ability to recognize the phone used by the audience allows responsive design, sharing, and social media participation.
Montgomery said BBC has 1.3 million fans on Facebook.
The third screen for BBC is the IPTV app, video centric tool, allowing the audience to view any footage they want.
Finally, the fourth screen is the tablet, allowing users to consume videos and long form text.
BBC content is available in different languages, but still has the same design language, Montgomery said.
“We try to put the audience in everything we do,” he said.